MODIN STUDIO was founded in response to the current, volatile situation in the world. We appear to be moving in the wrong direction, shaped by fraught beliefs and mindless impulses. What we need is to travel in a new direction, to learn that it is possible to live our lives in a different way, and to discover other ways of thinking and doing. The hardening of the mind, the ego and the escalating sense of separation from deeper meaning is now reaching a crescendo. The vehemence is triggered by a shift in our consciousness, the length of this turbulence and the aftermath of it will depend on humanity. The veil of forgetfulness is thinning and we are awakening out of a state of separation and unconsciousness to a new reality.

Western society is a consumer culture, based on exploiting people’s insatiable desire for constant novelty. In a world where everything is replaceable, newness is the ultimate and most desired characteristic. Instead of primarily being a citizen – or even a fellow human being with authentic expression – we are defined by our capability to spend money and our capacity to transform our dreams into new things to buy. This mentality needs to be challenged, and a new world, based on a completely different type of ideology, will have to take its place. Our aim is to promote things with meaning, to communicate ideas and to present objects that bring people together, instead of simply accentuating the difference between those who have and those who have not.

We need to rethink, reconsider and redo. Throw aside modern, industrial values and instead offer a new, holistic approach to coexistence and a peaceful mindset, where one is not valued more than the other, and no one is left wanting more. We need to find peace in the now. Old generations have to learn to respect the new. Wealthy nations must consider those less fortunate. Instead of waiting for someone else to do something, we ourselves have to be the change that we are waiting for.

Every fleeting moment is precious. Each breath is a reminder that we are still alive here on earth. All levels of the universe are interconnected, and we are all inextricably interlinked with one another, part of the same energy and force, a divine intelligence. We need to see the spirituality in the everyday and the beauty in life as it is. To enable this transformation is the core motivation of MODIN STUDIO - to offer a vision of a new kind of future, where we have a spirit of cooperation and appreciate and value each other, our belongings and our planet.